KickStream briefing
This KickStream briefing is an original editorial summary. Every sentence below is fully rephrased from publicly available reporting — we never republish third-party article text.
strike averages are crumbling as footballers take fewer touches in the box and forwards underperform against xG strikes are on the up in the Premier League. In addition, the average of 2.70 non-penalty strikes per fixture in 2026-27 is higher than last campaign and two of the four previous campaigns.
Reports also note that yet we should have been even more royally entertained. Further context suggests matches have averaged 2.88 non-penalty expected strikes, the second most in the past six seasons. Further context suggests opportunities have been going to waste.
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Reporting originally appeared via Football | The Guardian. Facts, quotes, and context in the source may differ from this rephrased briefing.